Segundas hipotecas disparam com alta dos preços das casas

[Ulisses Pereira]

"Enjoy the Bull Market, but Take Gains"

By Jim Cramer
RealMoney Columnist
1/3/2011 11:33 AM EST



"Nope, not buying the notion of "As the first day of the year goes, so goes the market." That's the kind of claptrap that suckers people in just when they might want to make some choices about pruning their portfolio or taking some profits on some of their biggest gainers.

When on vacation this past week, I had the opportunity to see many people who purchased the "FADS CAN" stocks -- F5 Networks (FFIV - commentary - Trade Now), Apple (AAPL - commentary - Trade Now), Deckers Outdoor (DECK - commentary - Trade Now), Salesforce.com (CRM - commentary - Trade Now), Chipotle Mexican Grill (CMG - commentary - Trade Now), Amazon (AMZN - commentary - Trade Now) and Netflix (NFLX - commentary - Trade Now). I also saw many people who bought Citigroup (C - commentary - Trade Now) and Ford (F - commentary - Trade Now).

These ideas seemed to resonate more than any others that I talked about last year.

I was adamant, not even listening to those who said thanks, simply cutting them off after a nice "You're welcome" and then urging them to take something off the table.

I believe 2011 should be a terrific year. I think that we should have good gains. But I also think that the notion that we can just power ever higher right now is thick in the air, and while I expect a ton of money coming from bonds into stocks this year, I also recognize that talk about the first day foretelling the rest of the year creates a sense of infallibility of the market that makes me, a bull, uncomfortable.

I believe that many of the trends that propelled these stocks -- fast Internet, the mobile Internet tsunami, cloud computing -- will be spot-on again in 2011 as we are in the midst of a remarkable transformation bigger than the personal computer or the Internet itself, in part because of the worldwide nature of the middle-class explosion and the low cost of these remarkable devices that tap into the cloud and the Internet. However, surety is dangerous and the enemy of profits.

Sure, we can go higher. But the "first day tells it all" is going to make people jump in on the second day. Things have not changed. The best times to buy are the dips. The best times to sell are the rips. Even someone with an optimistic outlook on the market as I have can still embrace this attitude.

You should, too.

At the time of publication, Cramer was long AAPL."

(in www.realmoney.com)