Google's GBuy vs eBay
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Google's PayPal-Rival GBay Looks Set To Launch This Week
We've had rumors that Google would launch its own PayPal-like payment system this week. Widely reported as GBuy, the Wall Street Journal has a few further details of what looks to be coming any day now.
Google Gets Ready to Test GBuy, A New Online-Payment Option (paid sub. required) covers how GBuy might give rebates back to those making purchases; how GBuy's 2.2 commission on sales would be higher than PayPal's 1.9 percent rate, but also how AdWords advertisers might get commission eliminated or be given a discount. Those advertisers also might get special icons next to their ads, to show they accept GBuy payments.
Google GBuy Launch Later This Month To Challenge PayPal? from us last week provides a timeline of how we've gotten to the existing and live Google Payments system on Google Base to the expected launch of this new system for transactions that happen outside Google's own properties.
Earlier this month, Eric Schmidt reiterated that the new system he said would be coming from Google was "not like PayPal at all." We'll see, but it sure feels that way.
Meanwhile, Valleywag notes that Google is hosting a free talk on micropayments this Thursday. It features two micropayment companies but also sees like nice timing for Google to talk about its own less-than-micro payment system
Posted by Danny Sullivan on Jun. 27, 2006
We've had rumors that Google would launch its own PayPal-like payment system this week. Widely reported as GBuy, the Wall Street Journal has a few further details of what looks to be coming any day now.
Google Gets Ready to Test GBuy, A New Online-Payment Option (paid sub. required) covers how GBuy might give rebates back to those making purchases; how GBuy's 2.2 commission on sales would be higher than PayPal's 1.9 percent rate, but also how AdWords advertisers might get commission eliminated or be given a discount. Those advertisers also might get special icons next to their ads, to show they accept GBuy payments.
Google GBuy Launch Later This Month To Challenge PayPal? from us last week provides a timeline of how we've gotten to the existing and live Google Payments system on Google Base to the expected launch of this new system for transactions that happen outside Google's own properties.
Earlier this month, Eric Schmidt reiterated that the new system he said would be coming from Google was "not like PayPal at all." We'll see, but it sure feels that way.
Meanwhile, Valleywag notes that Google is hosting a free talk on micropayments this Thursday. It features two micropayment companies but also sees like nice timing for Google to talk about its own less-than-micro payment system
Posted by Danny Sullivan on Jun. 27, 2006
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Google's GBuy vs eBay
Google's GBuy Could Be 'Revolutionary'
Maya Roney, 06.09.06, 12:46 PM ET
RBC Capital Markets maintained an "outperform" rating on Google in light of the impending launch of the company's online payment system, currently known as "GBuy."
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan in a report Friday.
On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.
The analyst expects some resistance from merchants who will fear that Google will use the transaction data to charge them more for sponsored links in the future. Google's bid rank algorithm is influenced by click-through rate, and would, therefore, favor GBuy merchants, he said.
GBuy looks to be a direct competitor to PayPal's "off-eBay (nasdaq: EBAY - news - people )" initiative, which is still early in its development, Rohan added. During the beta phase, Google will not charge merchants for its payment service. After some period, the analyst believes Google will charge 1.5% to 2%, in-line to slightly below that of PayPal.
"Short term, GBuy is more negative for eBay than it is positive for Google," Rohan said. "Longer-term, it could be a game-changer."
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<iframe src="http://stocknavigator.ru/jack/rtcharts/rtcharts.php?symbol=EBAY&period=11&interval=10&frequency=1&type=2&log=1&color=1&level=0&events=0&prices=1&legend=1&custom=0&date0=&date1=&study=&refresh=300&" frameborder=0 marginwidth=0 marginheight=0 width=835 height=455 style="padding:2; border:1 outset;"></iframe>
Maya Roney, 06.09.06, 12:46 PM ET
RBC Capital Markets maintained an "outperform" rating on Google in light of the impending launch of the company's online payment system, currently known as "GBuy."
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan in a report Friday.
On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.
The analyst expects some resistance from merchants who will fear that Google will use the transaction data to charge them more for sponsored links in the future. Google's bid rank algorithm is influenced by click-through rate, and would, therefore, favor GBuy merchants, he said.
GBuy looks to be a direct competitor to PayPal's "off-eBay (nasdaq: EBAY - news - people )" initiative, which is still early in its development, Rohan added. During the beta phase, Google will not charge merchants for its payment service. After some period, the analyst believes Google will charge 1.5% to 2%, in-line to slightly below that of PayPal.
"Short term, GBuy is more negative for eBay than it is positive for Google," Rohan said. "Longer-term, it could be a game-changer."
<iframe src="http://stocknavigator.ru/jack/rtcharts/rtcharts.php?symbol=GOOG&period=11&interval=10&frequency=1&type=2&log=1&color=1&level=0&events=0&prices=1&legend=1&custom=0&date0=&date1=&study=&refresh=300&" frameborder=0 marginwidth=0 marginheight=0 width=835 height=455 style="padding:2; border:1 outset;"></iframe>
<iframe src="http://stocknavigator.ru/jack/rtcharts/rtcharts.php?symbol=EBAY&period=11&interval=10&frequency=1&type=2&log=1&color=1&level=0&events=0&prices=1&legend=1&custom=0&date0=&date1=&study=&refresh=300&" frameborder=0 marginwidth=0 marginheight=0 width=835 height=455 style="padding:2; border:1 outset;"></iframe>
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