How to Play Emerging Markets

Sure, developing economies are growing fast. But that doesn't guarantee their stocks will soar.
By MICHAEL A. POLLOCK
Many mutual-fund investors are betting that stronger economic growth in emerging markets such as Brazil and China will lead to bigger stock-market returns there than in slower-growth areas such as the U.S. and Europe.
While emerging-markets stocks can diversify a portfolio, thus reducing the risk from a market shock in any one place, studies suggest that strong economic growth often doesn't translate into strong stock returns. The lesson for U.S. investors: It may be worthwhile keeping some money at home that you otherwise might send abroad, despite concerns about high unemployment and large government budget deficits.
"It isn't a lock that emerging-markets stocks are going to outperform going forward,'' says Joseph Davis, chief economist and principal at mutual-fund giant Vanguard Group Inc.
In a recent report, Standard & Poor's said that almost $50 billion flowed into emerging-markets equity funds this year through September, while $78 billion flowed out of developed-market funds, based on data from fund-flow tracker EPFR Global. In the week ended Oct. 6, emerging-markets equity funds attracted $6 billion, the largest weekly inflow in about three years.
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