Cramer: "Apple Remains the Key"
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Cramer: "Apple Remains the Key"
"Apple Remains the Key"
By Jim Cramer
RealMoney.com Columnist
10/29/2008 11:16 AM EDT
"Apple (AAPL - commentary - Cramer's Take) truly is the only tell you need. It is irking to everyone else and everything else, but if you are short, Apple must -- simply must -- be stopped. It is the perfect security to measure things because it allows so many other stocks to go up if it goes up.
Conversely, it is a nightmare when the stock goes down, because if it can go down, what else can go down?
We are now in a territory where if Apple goes to $110, we have to ask ourselves whether we can go up another 2% or 3% without skipping a beat.
I want to emphasize that Apple may be the only play that has a whole cohort that is coming into its own using the product, other than Google (GOOG - commentary - Cramer's Take).
If you go over the fabulous article by David Carr today in The New York Times where he talks about the way people read newspapers these days -- online -- you have to recognize that such consumption is going to be across the board. We are going to read content on an Apple, create content on an Apple, listen to and watch content on an Apple, and make calls and access the Internet on Apple.
It is the only generational game in town -- which, again, makes it a fabulous tell and the stock to break if the bears want to get back in the game. "
(in www.realmoney.com)
By Jim Cramer
RealMoney.com Columnist
10/29/2008 11:16 AM EDT
"Apple (AAPL - commentary - Cramer's Take) truly is the only tell you need. It is irking to everyone else and everything else, but if you are short, Apple must -- simply must -- be stopped. It is the perfect security to measure things because it allows so many other stocks to go up if it goes up.
Conversely, it is a nightmare when the stock goes down, because if it can go down, what else can go down?
We are now in a territory where if Apple goes to $110, we have to ask ourselves whether we can go up another 2% or 3% without skipping a beat.
I want to emphasize that Apple may be the only play that has a whole cohort that is coming into its own using the product, other than Google (GOOG - commentary - Cramer's Take).
If you go over the fabulous article by David Carr today in The New York Times where he talks about the way people read newspapers these days -- online -- you have to recognize that such consumption is going to be across the board. We are going to read content on an Apple, create content on an Apple, listen to and watch content on an Apple, and make calls and access the Internet on Apple.
It is the only generational game in town -- which, again, makes it a fabulous tell and the stock to break if the bears want to get back in the game. "
(in www.realmoney.com)
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